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Zhao Danyang Lecturer

Department of Management

Biography

  • Organization:Department of Management
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  • Gender:female
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  • Degree:PhD
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Education

Education:

Joint PhD programme leading to dual award, Marketing, 2019.09-2023.09

Hong Kong Polytechnic University and Xi’an Jiaotong University

(Supervised by Dr. Flora F. Gu and Prof. Guijun Zhuang)


PhD, Marketing, 2017.09-2023.09

School of Management, Xi’an Jiaotong University

(Supervised by Prof Guijun Zhuang)


Bachelor, English & Russian, 2013.09-2017.06

School of Foreign Studies, Xi’an Jiaotong University


Professional Experiences

Work Experience:

Overview

Resume:

Research

Research Field:Marketing Strategy, B2B relationship marketing


Teaching

Open Course:

Projects

Research Project:

Publications

Thesis:

[1] Danyang Zhao, Angela Y. Gao and Flora F. Gu (2022), “The use of ambiguous language in contract adjustment: An empirical study of its impact on interfirm relationship performance,” Industrial Marketing Management, 107, 368-382. (JCR Q1, ABS 3)

[2] Danyang Zhao, Flora F. Gu and Longwei Wang (2022), “The impact of contractual governance on forms of opportunism,” Industrial Marketing Management, 102, 89-103. (JCR Q1, ABS 3)

[3] Danyang Zhao, Longwei Wang and Flora F. Gu (2021), “Reconsidering network embeddedness: Effects on different forms of opportunism,” Journal of Business Research, 131, 12-24. (JCR Q1, ABS 3)

[4] Meng Wang*, Danyang Zhao* and Flora F. Gu, “Forms of Supplier Relationship Exploration and Distributor Performance,” European Journal of Marketing, 2023, 57(4), 1161-1185.(*denotes equal authorship; JCR Q2, ABS 3)

[5] Meng Wang, Danyang Zhao and Flora F. Gu, “Distributors’ customer-driving capability under supplier encroachment,” Industrial Marketing Management, 94, 52-65. (JCR Q1, ABS 3)


Books&Patents

Books Writings: Patents Patent:

Honors

Honor Reward:

Department Annual Research Award, PolyU, 2021.10 and 2022.10

First Class Academic Scholarship, XJTU, 2018.10

Excellent Postgraduate Student, XJTU, 2018.10, 2021.10 and 2022.10


Supervision

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Degree:PhD

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