Yi SHEN

Dr. Yi Shen is an Associate Professor with the School of Business, Soochow University. She received a Ph.D. in Information Systems and Analytics from the National University of Singapore. Her research interests include human-AI interaction and social media analytics. Her work has appeared in leading journals, including Production and Operations Management, Journal of the Association for Information Systems, European Journal of Information Systems, Information & Management, and IEEE Transactions on Engineering Management, among others.

She has been appointed to the Editorial Review Board of Electronic Commerce Research, having served as the Associate Editor for the International Conference on Information Systems and Pacific Asia Conference on Information Systems, and as a reviewer for top journals such as MIS Quarterly, INFORMS Journal on Computing, European Journal of Information Systems, Information Systems Journal, Information & Management, IEEE Transactions on Engineering Management, among others. 

Appointment

2021 - Present    Assistant Dean, School of Business, Soochow University

2023 - Present    Head of Department, Department of Business Intelligence & Management, School of Business, Soochow University

2022 - 2023    Head of Department, Department of E-commerce, School of Business, Soochow University

2020 - Present    Associate Professor, School of Business, Soochow University

2017 - 2020        Assistant Professor, School of Business, Soochow University

Education

2012 - 2017        Ph.D., Information Systems & Analytics, National University of Singapore

2008 - 2012        B. Comp., Information Systems (1st Class Honors), National University of Singapore

Journal Publications

• Yuxin Huang^#, Yi Shen^#, Fujun Lai*, and Xin (Robert) Luo* (2025). The categorical paradoxes in the sharing economy: Empirical evidence from Airbnb, Production and Operations Management, 34(12), 3793-3813.

• Yi Wu, Yi Shen*, Zhijie Lin, and Yuelei Li (2024). The great start of the day is morning? The roles of diurnal variations and interaction modes for investment decisions in lending-based crowdfunding, European Journal of Information Systems, 33(4), 423-440.

• Xiaoqian Liu, Chunmian Ge, Yi Shen*, and Junhui Jiang (2024). Be social! The impact of online referral program on referrer purchase behavior. IEEE Transactions on Engineering Management, 71, 7623 - 7636.

• Yi Wu, Miao Zhang, Yi Shen*, Na Liu, and Yuelei Li (2024). How do project updates influence fundraising on online medical crowdfunding platforms? Examining the dynamics of content updates. IEEE Transactions on Engineering Management, 71, 9135-9149.

• Bo Feng*, Manfei Zheng, and Yi Shen* (2024). The effect of relational embeddedness on transparency in supply chain networks: The moderating role of digitalization. International Journal of Operations & Production Management, 44(9), 1621-1648.

• Yang (Alison) Liu^#, Yi Shen^#, Cheng Luo^#*, and Hock Chuan Chan^# (2021). Reach out and touch: Eliciting sense of touch through gesture-based interaction, Journal of the Association for Information Systems, 22(6), 1686-1714.

• Xiaoqian Liu^#, Yong-Wu Zhou^#, Yi Shen^#*, Chunmian Ge^#, and Junhui Jiang^#* (2021). Zooming in the impacts of merchants’ participation in transformation from online flash sale to mixed sale e-commerce platform, Information & Management, 58(2): 103409.

• Yi Shen, Heshan Sun*, Cheng Suang Heng, and Hock Chuan Chan (2020). Facilitating complex product choices on e-commerce sites: An unconscious thought and circadian preference perspective, Decision Support Systems, 137: 113365.

• Lingling Xu, Yi Shen*, and Hock Chuan Chan (2017). Understanding content voting based on social foraging theory, IEEE Transactions on Engineering Management, 64(4): 574-585.

Human-Computer Interaction

Human-AI Interaction / Human-AI Collaboration

Multisensory Human-Computer Interaction

Social Media Marketing/Analytics

Introduction to Business Analytics (Undergrad, Core Course)

Management Information Systems (Undergrad, Elective Course)

Big Data Analytics (Msc, Core-elective Course)

Big Data Mining & Business Intelligence (MPAcc, Core Course)

• Principal Investigator, “Addressing biases in large language models: A human-AI collaboration perspective,” CNY 400,000 (~USD 55,860), National Natural Science Foundation of China, 2025.01-2029.12.

• Principal Investigator, “The mechanisms and mitigation of algorithmic discrimination: Empirical evidence from the sharing economy,” National Natural Science Foundation of China, CNY 480,000 (~USD 66,670), 2022.01-2025.12.

• Principal Investigator, “The impacts of gesture-based interaction mode on online shopping experience,” National Natural Science Foundation of China, CNY 190,000 (~USD 26,390), 2019.01-2021.12.

Journal Publications

• Xiaoqian Liu, Chunmian Ge, Yi Shen*, and Junhui Jiang (2024). Be social! The impact of online referral program on referrer purchase behavior. IEEE Transactions on Engineering Management, 71, 7623-7636.

• Yi Wu, Miao Zhang, Yi Shen*, Na Liu, and Yuelei Li (2024). How do project updates influence fundraising on online medical crowdfunding platforms? Examining the dynamics of content updates. IEEE Transactions on Engineering Management, 71, 9135-9149.

• Bo Feng*, Manfei Zheng, and Yi Shen* (2024). The effect of relational embeddedness on transparency in supply chain networks: The moderating role of digitalization. International Journal of Operations & Production Management, 44(9), 1621-1648.

• Yuxin Huang^#, Yi Shen^#, Fujun Lai*, and Xin (Robert) Luo* (2023). The categorical paradoxes in the sharing economy: Empirical evidence from Airbnb, Production and Operations Management, in press.

• Yi Wu, Yi Shen*, Zhijie Lin, and Yuelei Li (2024). The great start of the day is morning? The roles of diurnal variations and interaction modes for investment decisions in lending-based crowdfunding, European Journal of Information Systems, 33(4), 423-440.

• Yang (Alison) Liu^#, Yi Shen^#, Cheng Luo^#*, and Hock Chuan Chan^# (2021). Reach out and touch: Eliciting sense of touch through gesture-based interaction, Journal of the Association for Information Systems, 22(6), 1686-1714.

• Xiaoqian Liu^#, Yong-Wu Zhou^#, Yi Shen^#*, Chunmian Ge^#, and Junhui Jiang^#* (2021). Zooming in the impacts of merchants’ participation in transformation from online flash sale to mixed sale e-commerce platform, Information & Management, 58(2): 103409.

• Yi Shen, Heshan Sun*, Cheng Suang Heng, and Hock Chuan Chan (2020). Facilitating complex product choices on e-commerce sites: An unconscious thought and circadian preference perspective, Decision Support Systems, 137: 113365.

• Lingling Xu, Yi Shen*, and Hock Chuan Chan (2017). Understanding content voting based on social foraging theory, IEEE Transactions on Engineering Management, 64(4): 574-585.

Mass Innovation and Entrepreneurship Talent Program (Junior Faculty at Higher Institutions), Jiangsu Province(2018)

Dean's Graduate Research Excellence Award, NUS (2017)

Research Achievement Award, NUS (2016, 2015)

Best Research in Progress, ICIS (2015)

IEEE Singapore Information Technology Book Prize, NUS (2012)

Dean's List Awards, NUS (2012, 2010, 2009)

Faculty Award - Accenture Book Prize, NUS (2010)