Wangyaoyu Professor

[1] Chen, C., Wang, Yao-Yu^*., Zhang, K.Z.K., Xie, F. 2024. Excessive use in the metaverse: The role of multisensory         interaction. Accepted by Decision Support Systems.

[2] Wang, Yao-Yu., Wang, P., Wang, J.C., Lai, F. 2024. Pricing and Blockchain Adoption for Competitive Sellers on an E-commerce Platform with Different Contracts. Computers & Industrial Engineering, 194: 110352.https://doi.org/10.1016/j.cie.2024.110352.

3] 荆雨，王要玉^*. 2024. 公平关切下零售平台区块链技术投资及协调决策研究. 管理评论.

[4] Zhao, J.J., Wang, Yao-Yu., Tu, L.F., Wang, J.C., Luo, X., 2023. The Interactions between Online Platform’s Store     Brand Introduction and Manufacturer’s Innovation Strategies: Reselling vs. Agency Modes. Electronic Commerce Research and Applications, 62：101320, https://doi.org/10.1016/j.elerap.2023.101320.

[5] Wang, Yao-Yu, Zhao, J.J., Wang, J.C., Lai, F.J., 2024. Strategic Choice of Commission Formats in a Supply Chain with a Platform and Competing Manufacturers. IEEE Transactions on Engineering Management(SSCI, JCR 1区), 71, 9661-9678. https://doi.org/10.1109/TEM.2023.3321338.

[6] 王鹏，王要玉^*，张志坚. 2023. 考虑溢出效应的线下零售商在线评论服务策略，运筹与管理, https://link.cnki.net/urlid/34.1133.G3.20240628.1025.002.

[7 Wang, Yao-Yu., Chen, Y.L., Chen, W.C., Wang, J.C, Tao, F. 2023. Equilibrium Analysis of Transaction Modes and Recycling Channels in a Closed-Loop Supply Chain with an Online Platform. Computers & Industrial Engineering, 177, 109090.https://doi.org/10.1016/j.cie.2023.109090.

[8] Wang, Yao-Yu, Tan, Y., Wang, J.C., Lai, F.J. 2023. Uniform vs. retailer-specific pricing: How a supplier responds to the dominant retailers’ pricing strategies. Journal of the Operational Research Society, 74(12), 2633-2647. DOI: 10.1080/01605682.2023.2173678.

[9] 王鹏，王要玉*，王建才. 2024. 平台自有品牌与制造商销售渠道的竞合博弈策略分析. 中国管理科学，https://doi.org/10.16381/j.cnki.issn1003-207x.2021.1918. 32（9）：214-224.

[10] Tao, F., Wang, Yao-Yu^*, Zhu, S.H. 2023. Impact of blockchain technology on the optimal pricing and quality decisions of platform supply chains. International Journal of Production Research，61(11), 3670-3684, https://doi.org/10.1080/00207543.2022.2050828.

[11] Wang, Yao-Yu, Tao, F., Wang, J.C., 2022. Information Disclosure and Blockchain Technology Adoption Strategy for Competing Platforms. Information and Management(SSCI, JCR 1区, 7.555), 59(7): 103506

[12]  Chen, C., Zhang, Z.K., Gong, X., Lee, M.K.O., Wang, Yao-Yu., 2021. Preventing relapse to information technology addiction through weakening reinforcement: A self-regulation perspective. Information and Management (July 2021，SSCI, JCR 1区), 58(5), 103485.

[13] Tao, F., Xie, Y., Wang, Yao-Yu^*, Lai, F., Lai, K.K., 2022. Contract Strategies in Competitive Supply Chains Subject to Inventory Inaccuracy. Annals of Operations Research(SSCI, JCR 1区, 4.854), 309: 641-661.

[14] Bian, J., Laio, Y., Wang, Yao-Yu, Tao, F., 2020. Analysis of Firm CSR Strategies. European Journal of Operational Research(SSCI, May 2021, JCR 1区), 290(3), 914-926.

[15] Li, X., Liao, Q., Luo, X., Wang, Yao-Yu^*, 2020. Juxtaposing Impact of Social Media Interaction Experiences on E-Commerce Reputation. Journal of Electronic Commerce Research (SSCI, JCR 3区, 2.861), 21(2), 75-95.

[16] Tao, F., Wang, Yao-Yu*., Lai, K.K., Fan, T., 2020. Determinant on RFID technology investment for dominant retailer subject to inventory misplacement. International Transactions in Operational Research (SSCI, JCR 2区, 4.193), 27(2), 1058-1079.

[17] Chen C., Zhang, Z., Gong, X., Lee, M., Wang, Yao-Yu, 2020. Decreasing the Problematic use of an Information System: An empirical Investigation of Smartphone Game Players. Information System Journal(SSCI, JCR 1区), 30(3), 1-43.

18] Tao, F., Fan, T.J., Wang, Yao-Yu^*, Lai, K.K. 2019. Joint Pricing and Inventory Strategies in a SupplyChain subject to InventoryInaccuracy.International Journal of Production Research (SSCI, JCR 1区, 8.568), 57(9), 2695-2714.

[19] Wang, J.C., Wang, Yao-Yu^*, Che, T.2019.Information Sharing and the Impact of Shutdown Policy in a Supply Chain with Market Disruption Risk in the Social Media Era. Information and Management(SSCI, JCR 1区, 7.555), 56(2), 280-293.

[20] Che, T., Wu, Z., Wang, Yao-Yu^*., Yang, R. 2019.Impacts of Knowledge Sourcing on Employee Innovation: The Moderating Effect of Information Transparency. Journal of Knowledge Management(SSCI, JCR 1区, 8.182), 23(2), 221-239.

[21] Wang, J.C., Wang, Y.Y*., Lai, F.J., 2019. Impact of Power Structures on Supply Chain Performance and Consumer Surplus. International Transactions in Operational Research (SSCI, JCR 2区, 4.193), 26(5), 1752-1785.

[22] Wang, J.C., Yang, L., Wang, Y.Y^*., Lai, F.J., 2018. Optimal Pricing Contracts and Level of Information Asymmetry in a Supply Chain. International Transactions in Operational Research (SSCI & SCI, JCR 2区, 4.193), 25(5),1583-1610.

[23] Wang, Y.Y., Hua, Z.S., Wang, J.C., Lai, F.J., 2017. Equilibrium Analysis of Markup Pricing Strategies under  Power Imbalance and Supply Chain Competition. IEEE Transactions on Engineering Management(SSCI, JCR 1区, 6.146), 64(4),464-475.

[24] Wang, J.C., Wang, Y.Y^*., Lai, F.J. 2017. Impacts of Information Reliability in a Supply Chain with Market Disruption Risks. International Transactions in Operational Research (SSCI/SCI, JCR 2区, 4.193), 24(4), 737-761.

[25] Wang, Y.Y., Tao, Feng., Wang, J.C., 2017. Designing Optimal and Practical Volume Discounting Contracts for the Dominant Retailer with Information Asymmetry. International Transactions in Operational Research (SSCI & SCI, JCR 2区, 4.193), 24(6), 1405-1433.

[26] Wang, Y.Y., Sun, J.S., Wang, J.C., 2016. Equilibrium Markup Pricing Strategies for the Dominant Retailers under Supply Chain to Chain Competition. International Journal of Production Research(SSCI, JCR 1区, 8.568), 54(7), 2075-2092.

[27] Fang, Y., Wang, Y.Y^*, Hua, Z.S., 2016. Equilibrium Contract Selection Strategy in Chain-to-Chain Competition with Demand Uncertainty. Journal of the Operational ResearchSociety (SSCI & SCI, JCR 2区, 2.86), 67(5), 770-785.

[28] Wang, Z.B., Wang Y.Y^*., Wang, J.C., 2016. Optimal Distribution Channel Strategy for New and Remanufactured Products. Electronic Commerce Research(SSCI, JCR 3区, 3.747), 16(2), 269-296.

[29] 潘可文，王要玉，唐丽，肖迪. 2015. 基于供应链竞争的零售商主导型渠道的契约协调研究[J]. 中国管理科学，23, 617-623.

[30] Wang, Y.Y., Shou, B.Y., Wang, J.C., 2013. Pricing and Effort Investment for a Newsvendor-Type Product. European Journal of Operational Research (SSCI & SCI), 229(2), 422-432.

[31] Wang,J.C., Wang,A.M., Wang, Y.Y^*, 2013. Markup Pricing Strategies between a Dominant Retailer and Competitive Manufacturers. Computers& Industrial Engineering (SSCI), 64(1), 235-246.

[32]Wang, Y.Y., Lau,H.S., Hua, Z.S., 2012. Three Revenue-Sharing Variants: Their Significant Performance Differences under System-Parameter Uncertainties.Journal of the Operational Research Society(SSCI & SCI), 63(12), 1752-1764；

[33] Lau,H.S., Su,C., Wang, Y.Y^*,Hua,Z.S., 2012. Volume Discounting Coordinates a Supply Chain Effectively when Demand is Sensitive to Both Price and Sales Effort. Computers & Operations Research(SCI), 39(12), 3267-3280.

[34] Wang, Y.Y., Lau,H.S., Wang,J.C., 2012. Defending and Improving the ‘Slotting Fee’: How It Can Benefit All the Stakeholders Dealing with a Newsvendor Product with Price and Effort-Dependent Demand. Journal of the Operational Research Society (SSCI & SCI), 63(12), 1731-1751;

l  2022, Third Prize of the 17th Philosophy and Social Science Outstanding Achievement Award of Jiangsu Province;

l  The 16th International Conference on Operations and Supply Chain Management, ICOSCM 2022, Outstanding Paper Award, August 17-18, The Blockchain Technology Adoption Strategy in E-Commerce Supply Chain with Counterfeits;

l  2022, “2022 Influential Person of Business Education”, CCTV MBA Education Annual Summit;

l  2021, Jiangsu Province, “333 high-level talent cultivation project” at the third level;

l  2020, First Prize of the Sixteenth Philosophy and Social Science Outstanding Achievement Award of Jiangsu Province;

l  2020, Third Prize of the Fifteenth Philosophy and Social Science Outstanding Achievement Award of Suzhou City, Jiangsu Province;

l  2019, China Business School Operational Excellence Award, 2019;

l  2019, Recipient of Zhou's Educational Research Award for Research Excellence;

l  2019, Best Coach Award of the Seventh National Management Case Elite Competition, East China I Region Promotion Competition;

l  2018, Excellent Young Backbone Teacher Cultivation Objects of Jiangsu Province's “Blue and Blue Project”;

l  2017, Best Instructor Award of the First Jiangsu MBA Case Competition;

l  2017, Best Paper Award of International Conference on Internet+, Big Data and Business Innovation;

l  2013, Best Paper Award of the 10th Conference on Service Systems and Service Management;