梁永恒

发布时间：2024-12-18浏览次数：1417

  • 1、Good Deeds Deserve Good Outcomes: Leveraging Generative Artificial Intelligence to Reduce Tourists’ Avoidance of Ethical Brands Embracing Stigmatized Groups, Annals of Tourism Research, 2025, Linxiang Lv, Yongheng Liang, Siyun Chen, et al.,110
  • 2、Decoding Consumer Resistance to Near-Expired Products: The Role of Social Stereotyping, Journal of Retailing, 2024, Yongheng Liang, Yunlu Yin, and Qian Xu, 100(4), 618-634.
  • 3、Consumer Response toward the Sex Advertising in the Context of Access-Based Consumption, Journal of Advertising, 2023, Yongheng Liang, Xiaoyue Wu, Yi Su, and Liyin Jin, 52(3), 423-438.
  • 4、The Effect of Smart and Connected Products on Consumer Brand Choice Concentration, Journal of Business Research, 2021, Yongheng Liang, Qian Xu, and Liyin Jin, 135, 163-172.
  • 5、Who Gets the Ventilator？Moral Decision Making Regarding Medical Resource Allocation in a Pandemic, Journal of the Association for Consumer Research, 2021, Liyin Jin, Yunhui Huang, Yongheng Liang et al., 6(1), 159-167.