黄建平博士，现任苏州大学教育学院心理学系副教授（2022-），硕士生导师（学术型硕士：应用心理学，专业型硕士：应用心理专硕），心理学系党支部书记，江苏学校美育研究中心研究员。苏州大学心理学学士、硕士（2010-2017），清华大学社会心理学博士（2017-2020），牛津大学实验心理学系访问学者（2019）。研究方向为应用心理学。已在国内外专业学术期刊发表论文五十余篇。主持国家自然科学基金面上项目、青年项目、江苏省高校哲学社会科学基金、江苏省高等教育教改研究课题、横向委托课题等项目。获得江苏省青年科技人才托举工程资助（2025），江苏省双创博士人才计划（2021），江苏省心理学会青年心理学家（2020），苏州大学优秀青年学者（2020-2026），江苏省高等教育学会2023年度高等教育科学研究成果二等奖，苏州市自然科学优秀学术论文（2022，2024）等荣誉。担任全国普通高等学校本科教育教学评估专家、教育部普通高等学校师范类专业认证专家、国家自然科学基金通讯评审专家、教育部学位论文质量监测服务平台评审专家。

主要采用神经生理方法（功能性和结构性磁共振成像、脑电、多通道生理记录），行为学方法（心理物理法，眼动追踪，虚拟现实），问卷测量，计算建模和自然语言处理等研究方法探讨：（1）消费者的注意与偏好加工机制；（2）健康饮食行为的决策机制与助推方式；（3）跨通道认知机制与感官营销应用；（4）价值计算与音乐审美认知机制；（5）人工智能与健康决策等问题。

1. Lin, X., Ma, J., Huang, J*., & Spence, C. (in press). Audiovisual aesthetic matching enhances food evaluation by amplifying pleasure and perceived tastiness.Food Quality and Preference.

2. Qian, P., Lyu, M., & Huang, J*. (in press). Electronic Elements Mitigate AI Composer Bias in Traditional Chinese Folk Music. Psychology of Music.

3. Ran, H., Chen, C., Fan, T., & Huang, J*. (2027). Beyond the meal: How restaurant health positioning and language–platform context shape the relationship between sensory language and restaurant ratings. Journal of Retailing and Consumer Services, 94, 105014.

4. Cheah, I., Pancer, E., Huang, J., Pink, A., Parguel, B., & Keng-Highberger, F. T. (2026). Artificial intelligence as a decision partner in food choice: Typology and research agenda. Appetite, 108784.

5. Yang, Y., Chen, C., Li, Y., & Huang, J*. (2026). Taste, sight, and sound: Multisensory evaluative conditioning shifts attitudes and food choices toward healthy foods. Applied Psychology: Health and Well‐Being, 18(4), e70205.

6. 周雨璇, 杨依琳, & 黄建平. (2026). 注意力在基于价值决策中的计算机制: 加法模型与乘法模型的动态调控. 心理科学进展, 34(11), 2019.

7. Chen, C., Lin, X., Yang, Y., & Huang, J*. (2026). Disentangling Computational and Neural Mechanisms of Evaluation Direction in Value-Based Decision-Making. NeuroImage, 121945.

8. Qian, Y., Lyu, M., Huang, J*., & Wan, X*. (2026). In Tune with AI: Singing as a Social Surrogate to Ease Loneliness and Foster Social Connection. Applied Psychology: Health and Well-Being, 18(3), e70155.

9. Zhang, Y., Chen, C., Wei, M., Lin, X., & Huang, J*. (2026). Digital Mindfulness Interventions in 21 Days: A Self-guided Mobile-Based Randomized Controlled Trial on Health-Related Decision-Making. Mindfulness, 1-16.

10. Chen, C., Lu, M., Zhou, Y., & Huang, J*. (2026). When Algorithms Plate: Can AI-Generated Aesthetics Rival Reality? International Journal of Gastronomy and Food Science, 101461.

11. Lyu, M & Huang, J*. (2026). Health or Taste? Investigating Food Decision-Making Patterns in Humans and Large Language Models. Appetite, 108512.

12. Lin, X., Liu, M., Ji, S., Wu, L., & Huang, J*. (2026). The Computational and Neural Mechanisms of Audiovisual Multisensory Aesthetic Information Influences on Value-based Decision-making. Psychology of Aesthetics, Creativity, and the Arts.

13. Yang, Y., Sun, W., Li, Y., & Huang, J*. (2026). Taste the joy: How multisensory simulation enhances young adults' hedonic expectations for healthy foods. Food Quality and Preference, 105858.

14. Lyu, M., Yang, Z., Chen, C., & Huang, J*. (2026). Does AI Prefer Healthy Foods? Examining Value Bias in Large Language Models. International Journal of Gastronomy and Food Science, 101406.

15. Chen, Z., Han, Z., Wu, L., & Huang, J*. (2026). Multisensory imagery enhances the aesthetic evaluation of paintings: A virtual reality study. Empirical Studies of the Arts.

16. Liu, M., Jiang, J., Huang, J*., & Wan, X*. (2026). Gender differences in multi-attribute dietary decision making under time pressure: A hierarchical drift-diffusion approach. Appetite, 108420.

17. Liu, M., Wang, J., Zhao, Y.,  Wu, L*., & Huang, J*. (2026). Seeing the music: How audiovisual dynamic congruence shapes initial beauty judgment. Music Perception.

18. Guo, X., Chen, C., Zhao, Y., Jiang, J., Li, H*.,& Huang, J*. (2025).When colors betray flavors: How external cues interactively shift novel products from search challenges to preferred choices. Journal of Research in Interactive Marketing, 1-18.

19. Chen, Z., Lu, M., Chen, C., & Huang, J*. (2025). How future self leads to healthier food decision: Evidence from multi-attribute time-dependent drift diffusion model. Journal of Experimental Psychology: Applied.

20. Yang, Y., Liu, M., Lyu, M., & Huang, J*. (2025). Does Healthy Cooking Lead to Healthy Choices? Exploring the Impact of a Virtual Reality Cooking Game on Healthy Eating Decisions. Games for Health Journal.

21. Jiang, J., Liu, M., Wu, Q., & Huang, J*. (2025). Control mechanisms after expectation violation: An ERP study in expectation-based search. International Journal of Psychophysiology, 113200.

22. Liu, M., Qian, Y., Huang, J*., & Wan, X. (2025). How to Bundle: Improving the Perception and Evaluation of New Products by Color Contrast. Journal of Sensory Studies, 40(3), e70047.

23. Liu, M., Chen, Z., Huang, J*., & Wan, X*. (2025). From virtual reality visuals to real food perception: Uncovering the link between food aesthetics and taste in Chinese female consumers. Food Quality and Preference, 105569.

24. 黄建平*, 陈纯纯, 刘梦颖.(2025). 多感官线索助推健康价值决策的计算和神经机制. 心理科学进展, 33(9), 1-15.

25. Chen, Z., Chen, C., Zhao, Y., Zhang, C., & Huang, J*. (2025). A shortcut for new brands: additive-free label promotes consumers’ acceptance of new products. Journal of Product & Brand Management, 34(5), 648-661.

26. Jing, C., Yang, Z., & Huang, J* (2025). Joint Consumption Promotes the Purchase of Innovative Products. International Journal of Consumer Studies, 49(3), e70041.

27. Chen, Z., Liu, Y., Wang, X., Wu, L*., & Huang, J*. (2025). Can Sounds Change the Perception of Pictures? Exploring the Influence of Semantic and Spatial Congruency on Aesthetic Perception. Collabra: Psychology, 11(1).

28. Lin, X., Ji, S., Liu, M*., & Huang, J*. (2025). Novel Colors in Packaging: Boosting Consumers Learning Through Greater Expectation Violation. Journal of Consumer Behaviour, 24(2), 785-798.

29. La, R., Yin, Y., Xu, B., Huang, J., Zhou, L., Xu, W., Jiang, D., Huang, L., & Wu, Q. (2024). Mediating role of depression in linking rheumatoid arthritis to allcause and cardiovascular-related mortality: A prospective cohort study. Journal of Affective Disorders, 362, 86-95.

30. Guo, X., Huang, J*., & Wan, X*. (2024). Influence of exposure to novel food packaging on consumers’ adoption of innovative products. Food Quality and Preference, 105230.

31. 刘梦颖, 蒋婧怡, 杨依琳, 江波, &黄建平*. (2024). 古典美还是表现美：摆盘美学影响健康饮食决策的计算与神经机制. 心理学报, 56(8), 1-16.

32. Jiang, J., Yang, Z., Liu, M., Huang, J*. (2024). Love the color, love its flavor: Preference transfer between visual and gustatory modalities. International Journal of Gastronomy and Food Science, 100891.

33. Yang, Y., Liu, M., Huang, J*., & Wan, X*. (2024). Making choices of food and non-food products: A comparison between virtual stores and online shopping. International Journal of Food Science and Technology.

34. Lin, X., Liu, Y., & Huang, J* (2024). Reducing sweetness expectation in milk tea by crossmodal visuo-auditory interaction. Appetite, 107107.

35. Liu, M., Ji, S., Jiang, B*., & Huang, J*. (2023). Plating for health: A cross-cultural study of the influence of aesthetics characteristics on food evaluation. International Journal of Gastronomy and Food Science, 33, 100785.

36. Guo, X., Qu, J., Liu, M., Liu, C*., & Huang, J*. (2023). Dynamic audio-visual correspondence in musicians and non-musicians. Psychology of Music, 03057356231185467.

37. Xu, J., Guo, X., Liu, M., Xu, H*., & Huang, J*. (2023). Self-construal priming modulates sonic seasoning. Frontiers in Psychology, 14, 1041202.

38. Zhang, C., Han, J., Guo, X., & Huang, J*. (2023). Influence of Healthy Brand and Diagnosticity of Brand Name on Subjective Ratings of High-and Low-Calorie Food. Behavioral Sciences, 13(1), 70.

39. Jiang, C., Guo, X., Huang, J*., & Wan, X. (2023). Expectations generated based on associative learning guide visual search for novel packaging labels. Food Quality and Preference, 104, 104743.

40. 黄建平*, 许婧娴, & 宛小昂. (2022). 联想学习对消费行为的影响: 基于产品搜索经验的视角. 心理科学进展, 30(11), 2414.

41. Huang, J*., Shi, Y., & Wan, X. (2022). Influence of expectation violation on the subsequent label search. Food Quality and Preference, 100, 104622.

42. Huang, J., Wang, C., & Wan, X. (2022). Influence of eating together on brain activation and hedonic evaluation in response to foods. Cognitive, Affective, & Behavioral Neuroscience, 1-12.

43. Guo, X., Wang, J., Huang, J*., & Wan, X. (2022). Influence of different cues on the color-flavor incongruency effect during packaging searching. Food Quality and Preference, 98, 104521.

44. Wang, C., Huang, J., & Wan, X. (2021). A cross-cultural study of beliefs about the influence of food sharing on interpersonal relationships and food choices. Appetite, 105129.

45. Huang, J., Wang, C., & Wan, X. (2021). Self‐construal priming modulates the influence of receptacles on food perception. Journal of Sensory Studies, e12642.

46. Huang, J., Peng, Y., & Wan, X. (2021). The color-flavor incongruency effect in visual search for food labels: An eye-tracking study. Food Quality and Preference, 88, 104078.

47. Huang, J., Zhao, P., & Wan, X. (2021). From brain variations to individual differences in the color–flavor incongruency effect: A combined virtual reality and resting-state fMRI study. Journal of Business Research, 123, 604-612.

48. Zhang, J., Wang, X., Huang, J., Chen, A., & Liu, D. (2020). Testing the process dissociation procedure by behavioral and neuroimaging data: The establishment of the mutually exclusive theory and the improved PDP.Frontiers in Psychology.

49. Wang, C., Huang, J.,* Liao, J., &Wan, X. (2020). The influence of voluntary food sharing by choice on social evaluations.Frontiers in Psychology.

50. Huang, J., Wan, X., Peng, K., & Sui, J. (2020). Grey matter volume and amplitude of low-frequency fluctuations predicts consumer ethnocentrism tendency. Neuroscience Letters, 135053.

51. Huang, J., Sun, Y., &Wan, X. (2020). Gender differences in the associations between gray matter volume and the centrality of visual product aesthetics.Neuroscience, 431, 64-72.

52. Huang, J., Wang, F., Sui, J., & Wan, X. (2019). Functional and structural basis of the color-flavor incongruency effect in visual search. Neuropsychologia, 127, 66-74.

53. Huang, J., & Wan, X. (2019). The color-flavor incongruency effect in product searching and brand perception.Journal of Consumer Behavior, 18, 484-495.

54. Guo, J.#, Huang, J#., & Wan, X. (2019). Influence of route decision-making and experience on human path integration. Acta psychologica, 193, 66-72.

55. Huang, J., Dai, H., Ye, Y., Zhu, C., Li, Y., & Liu, D. (2017). Impact of response stimulus interval on transfer of non-local dependent rules in implicit learning: An ERP investigation. Frontiers in Psychology, 6. Doi:10.3389/fpsyg.2017.02107.

56. Huang, J., Li, Y., Zhang, J., Wang, X., Huang, C., & Chen, A. et al. (2017). fMRI investigation on gradual change of awareness states in implicit sequence learning. Scientific Reports, 7: 16731. 

57. 黄建平, 张剑心, & 刘电芝. (2015). 内隐序列学习中转移组块的数量和位置效应. 心理科学, 38(6), 1326-1333.

58. Huang, F., Huang, J., & Wan, X. (2019). Influence of virtual color on taste: Multisensory integration between virtual and real worlds. Computers in Human Behavior, 95, 168-174.

59. Zhang, W., Chen, Z., Huang, J., & Wan, X. (2019). The influence of placing orientation on searching for food in a virtual restaurant. Food Quality and Preference, 78, 103728.

60. 张为威，黄建平, 宛小昂. (2019). 预期对路径整合的影响.心理学报, 51(11), 1219-1228.

61. 过继成思，黄建平, 宛小昂. (2019). 目标预知对路径整合的影响. 心理学报, 51(2), 188-195.

62. 张剑心, 汤旦, 查德华, 黄建平, & 刘电芝. (2016). 内隐序列学习意识的具身机制. 心理科学进展, 24(2), 203-216.

心理学方法论、高级心理学研究方法（硕士生），神经美学：认知科学与生成艺术创作（通识课），组织行为学、广告与消费心理学、认知心理学（本科生）

欢迎勤奋，乐观开朗，有探索精神与科研兴趣、计划未来继续从事科研工作的研究生和本科生提前联系报考。计算机及其他理工科专业背景的学生优先考虑。

学生毕业去向

韩嘉仪（2021届本科生）           香港中文大学（深圳）

赵振华（2022届本科生）           苏州大学

王佳欣（2023届本科生）           华东师范大学（大三发表SCI一区Top论文）

施煜丰（2023届本科生）           华东师范大学（推免，大四发表SCI一区Top论文）

杨紫涵（2023届本科生）            苏州大学（本科毕设获2024年江苏省普通高等学校优秀本科毕业论文一等奖）

曲健宁（2023届音乐本科生）     暨南大学（推免，苏州大学莙政学者，大四发表A&HCI论文）

许婧娴（2024届本科生）            华东师范大学 （推免，省大学生创新创业训练计划项目，大三发表SSCI论文）

景晨  （2024届本科生）             华东师范大学（推免）

郭曦玉（2023届研究生）            清华大学

刘梦颖（2023届研究生）            清华大学（省研究生科研与实践创新计划项目，全国心理学学术会议硕博论坛“未来之星”）

杨依琳（2025届研究生）            荷兰格罗宁根大学 （CSC资助，2024年硕士研究生国家奖学金，中国心理学会行为与健康心理学专业委员会2024年学术年会“明日之星”）

蒋婧怡（2025届研究生）             比利时根特大学 （CSC资助，2024年硕士研究生国家奖学金）

季姝含（2025届研究生）             浙江师范大学心理健康教育与发展中心

陆美琪（2025届本科生）            上海交通大学

林欣  （2026届研究生）              清华大学（2024年硕士研究生国家奖学金）

陈泽飞（2026届研究生）            比利时鲁汶大学（2025年硕士研究生国家奖学金，2026年育才奖学金）

韩姊君（2026届研究生）            苏州市公安局（公务员） 

魏妙哲 （2026届研究生）           京东集团 

钱鹏 （2026届音乐本科生）       东南大学（推免，苏州大学莙政学者，大四发表A&HCI论文）

孙文妍（2026届本科生）            华东师范大学（推免，大四发表SCI一区Top论文）