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王魏莎

商学院教授

学位：管理学博士学位

办公地址：苏州大学商学院凌云楼

毕业院校：英国曼彻斯特大学商学院

联系电话：

电子邮箱：wswang1004@suda.edu.cn

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导航

  • 个人概况
  • 研究领域
  • 开授课程
  • 科研项目
  • 论文
  • 科技成果
  • 荣誉及奖励
  • 招生信息

个人简介

王魏莎，现为苏州大学商学院教授，江苏省特聘教授，博士生导师，MBA 中心副主任。本科毕业于英国曼彻斯特大学商学院，获得管理学学士学位，硕、博士毕业于英国曼彻斯特大学商学院，获得商业与管理 （市场营销方向）博士学位。在Journal of Business Ethics (FT50), Social Science & Medicine (ABS 4*),International Marketing Review, Psychology & Marketing, Information Systems Frontier, Journal of Business Research, Industrial Marketing Management, Technological Forecasting and Social Change, Information Technology & People 等国外权威期刊发表学术论文20余篇。主持国家自然科学基金面上项目。






研究领域

营销科技应用 (Consumer-technology interaction)

人工智能   (Artificial Intelligence)

品牌战略   (Branding strategy)

消费行为学  (Consumer behaviour)

开授课程

  • 1、消费行为学,本科
  • 2、消费者行为研究专题,硕士、博士

科研项目

  • 1、广东省教育科学 “十三五” 规划课题 “构建 “园、校融合，海 外 、 国内培养学前本科创新性人才 “ 模式研究 ” ,2018-2021,2018,广东省教育厅,2018GXJK277
  • 2、医疗人工智能服务中感知当责的前因与影响分析,2021.1-,王魏莎,国家自然科学基金面上项目,72372111

论文

  • 1、Understanding Esports Player Preferences: Which Self-Definitional Needs Drive Their Satisfaction?,Internet Research,ABS 3*,2025,Weisha Wang,Wentong Liu,Haiming Hang,Zhifeng Chen,录用待刊
  • 2、How to make consumers tolerate robotic service failures,International Journal of Hospitality Management,ABS 3*,2025,Chundong Zheng,Shuqin Liu,Lingyu Zhao,Ke Ma,Weisha Wang,Han Wang,126
  • 3、The Virtual New or the Real Old? The Effect of Temporal Alignment Between Influencer Virtuality and Brand Heritage Narration on Consumers' Luxury Consumption,Psychology & Marketing,ABS 3*,2024,Tingting Mo,Weisha Wang
  • 4、“I like the sound of that”: understanding the effectiveness of audio in ads,Internet Research,ABS 3*,2024,Stuart J Barnes,Weisha Wang
  • 5、Justice at the Forefront: Cultivating felt accountability towards Artificial Intelligence among healthcare professionals,Social Science & Medicine,ABS 4*,2024,Weisha Wang,Yichuan Wang,Long Chen,Minhao Zhang
  • 6、Covid-19 policy actions, trust in government and tax compliance intentions: a study of British self-employment income support scheme,Journal of Business Ethics,FT50,2024,Z.Chen,Haiming Hang,Weisha Wang
  • 7、Will artificial intelligence undermine the effects of guanxi on relationship performance? Evidence from China,Industrial Marketing Management,ABS 3*,2024,Paul C.Y. Liu,Weisha Wang,Zi Wang
  • 8、Understanding customer satisfaction of augmented reality in retail: a human value orientation and consumption value perspective,Information Technology & People ,ABS 3*,2022,Weisha Wang,Dongmei Cao,Nisreen Ameen
  • 9、Creativity in Packaging Design: How Customer Curiosity and Motivation to Process Information Influence Purchase Decisions,Journal of Business Research,ABS 3*,2022,Paurav Shukla,Jaywant Singh,Weisha Wang
  • 10、Better self and better us: Exploring the individual and collective motivations for China,Resources, Conservation and Recycling,SSCI 1区,2022,Weisha Wang,Tingting Mo,Yichuan Wang
  • 11、The Intolerance of Uncertainty and “Untact” Buying Behavior: The Mediating Role of the Perceived Risk of COVID-19 Variants and Protection Motivation,Frontiers in Psychology,ABS 1*,2022,Shunying Zhao,Baojuan Ye,Weisha Wang, Yadi Zeng
  • 12、Accelerating AI adoption with responsible ai signals and employee engagement mechanisms in health care,Information Systems Frontiers,ABS 3*,2021,Weisha Wang,Long Chen,Mengran Xiong, Yichuan Wang
  • 13、Smile or Pity? Examine the impact of emoticon valence on customer satisfaction and purchase intention,Journal of Business Research,ABS 3*,2021,Ruijing Ma,Weisha Wang
  • 14、Exploring the eudaimonic game experience through purchasing functional and nonfunctional items in MMORPGs,Psychology & Marketing,ABS 3*,2021,Weisha Wang,Haiming Hang
  • 15、Digitalized social support in the healthcare environment: Effects of the types and sources of social support on psychological well-being,Technological Forecasting and Social Change,ABS 3*,2020,Weisha Wang,Paurav Shukla,Guicheng Shi
  • 16、Collaboration between East and West: influence of consumer dialectical self on attitude towards co-brand personality traits,International Marketing Review,ABS 3*,2020,Weisha Wang,Cheng-Hao Steve Chen,Bang Nguyen, Paurav Shukla
  • 17、Contribution of vocabulary knowledge to reading comprehension among Chinese students: A meta-analysis,Frontiers in Psychology,ABS 1*,2020,Yang Dong,Yi Tang,Bonnie Wing-Yin Chow, Weisha Wang, Wei-Yang Dong
  • 18、Reading comprehension and metalinguistic knowledge in Chinese readers: a meta-analysis,Frontiers in Psychology,ABS 1*,2020,Yang Dong,Shu-Na Peng,Yuan-ke Sun, Sammy Xiao-Ying Wu and Weisha Wang
  • 19、Do immigration and social media facilitate or inhibit cognitive acculturation? The role of individual dialecticism in dual-focused cultural stimuli evaluation,Technological Forecasting and Social Change,ABS 3*,2019,Weisha Wang,Ibrahim Abosag
  • 20、Is the student-centered learning style more effective than the teacher-student double-centered learning style in improving reading performance?,Frontiers in Psychology,ABS 1*,2019,Yang Dong,Sammy Xiaoying Wu,Weisha Wang, Shuna Peng

科技成果

软件著作 专利

荣誉及奖励

  • 1、江苏省特聘教授
  • 2、中国研究生企业管理创新大赛,指导老师,2023,二等奖,国家级
  • 3、中国研究生企业管理创新大赛,指导老师,2023,三等奖,国家级
  • 4、第九届全国管理案例精英赛,指导老师,2023,三等奖,国家
  • 5、第十届全国案例精英赛华东五区,最佳教练,2024,一等奖,省级
  • 6、中国研究生企业管理创新大赛,指导老师,2024,一等奖,国家级
  • 7、第十届全国管理案例精英赛,指导老师,2024,国家级,三等奖
  • 8、第十届全国管理案例精英赛,指导老师,2024,省级,一等奖

招生信息

招收学生类型：博士，硕士