王要玉，现为苏州大学商学院教授，博士生导师，党委书记，MBA中心主任，智慧供应链研究中心研究员。主要研究方向为运营与供应链管理、数字平台运营管理、信息系统与决策分析等。在中国管理科学、European Journal of Operational Research、Information and Management、Information System Journal、International Journal of Production Research等国内外权威期刊发表学术论文40余篇。主持国家自然科学基金项目4项，其他市/省部级项目8项，以主要成员身份参与国家社科重大项目2项、国家自然科学基金3项、国家社科基金1项。研究成果获得江苏省哲学社会科学优秀成果奖一等奖1次、三等奖1次、苏州市哲学社会科学优秀成果奖三等奖1次、国际会议最佳论文奖3次、ESI高被引论文3篇。多项成果获得省级部门的采纳应用和国家级/省部级领导肯定性批示。入选江苏省“青蓝工程”中青年学术带头人，江苏省“333高层次人才培养工程”第三层次，“仲英青年学者”等人才培养计划。现为Journal of Electronic Commerce Research（SSCI收录）副主编，Industrial Management & Data Systems客座主编，江苏省价格协会副会长，江苏省国际税收研究会副会长，中国优选法统筹学与数理经济学会服务科学与运作管理分会常务理事，中国运筹学会随机服务与运作管理分会常务理事，江苏省自动化学会经济管理委员会副主任委员，并为EJOR, IJPR, COR, JORS, ITOR, TRE，TEM等多个国际期刊审稿人。

■Journal of Electronic Commerce Research（SSCI收录）副主编

■江苏省价格协会副会长；

■江苏省国际税收研究会副会长；

■中国优选法统筹法与经济数学研究会服务科学与运作管理分会常务理事;

■中国技术经济学会复杂科学管理分会常务理事；

■中国运筹学会随机服务与运作管理(SSOM)分会常务理事；

■中国优选法统筹法与经济数学研究会青年工作委员会委员；

■江苏省自动化学会经济管理委员会副主任委员；

■苏州市大数据服务中心协会学术副会长；

■多个国际期刊审稿人，如European Journal of Operational Research，International Journal of Production Research, IEEE Transactions on Engineering Management, International Transactions in Operational Research, Computers & Operations Research等。

运营与供应链管理
决策分析
市场营销与运营管理交叉研究

一、科研项目

1、国家自然科学基金面上项目（主持）：线上线下同价背景下双渠道零售商的定价策略与协调机制研究（项目编号：71671119），2017.01-2020.12.

2、国家自然科学基金青年项目（主持）：零售商主导的供应链契约设计及其绩效分析（项目编号：71301113），2014.01-2016.12.

3、中国博士后科学基金项目一等资助（主持）：供应链环境下大型零售企业的定价及协调机制研究（项目编号：2015M580469），2015-2017.

4、中国博士后科学基金项目特别资助（主持）：网络环境下主导零售商的渠道管理及定价策略研究（项目编号：2016T90500），2016-2017.

5、江苏省高校哲学社会科学项目（主持）：供应链环境下双渠道零售商线上线下同价策略研究（项目编号：2016SJB630108），2016-2018.

6、江苏省博士后基金项目（主持）：双渠道零售商的渠道管理及定价策略研究（项目编号：1601249C），2016-2017.

7、江苏省高校哲学社会科学项目（主持）：面向零供关系改善的企业激励合约研究—基于主导零售商视角（项目编号：2013SJB6300081），2013-2015，已结项.

8、苏州大学青年教师自然科学基金（主持）： 零售商主导型供应链契约设计与评价问题研究-特别注重新的、有争议的契约，2012-2014，已结项.

9、苏州大学青年教师后期资助项目（主持）：基于零售商主导的供应链契约设计问题研究，2012-2014，已结项.

10、国家自然科学基金面上项目（参与，排名第三）：供应链断裂的信任修复：机制、方法与策略（项目编号：71471125），2015-2018.

11、国家自然科学基金青年项目（参与，排名第三）：创新联结的空间分布差异及其对创新绩效影响研究(项目编号：71402111)，2015-2017.

二、指导学生项目

1、指导2017年国家级、省级大学生创新创业训练计划项目（省级项目）1项

供应链管理
物流管理

注：*为通讯作者

[35] Wang, Yao-Yu., Chen, Y.L., Chen, W.C., Wang, J.C, Tao, F. 2023. Equilibrium Analysis of Transaction Modes and Recycling Channels in a Closed-Loop Supply Chain with an Online Platform. Computers & Industrial Engineering,https://doi.org/10.1016/j.cie.2023.109090.

[34] Wang, Yao-Yu, Tan, Y., Wang, J.C., Lai, F.J. 2023. Uniform vs. retailer-specific pricing: How a supplier responds to the dominant retailers’ pricing strategies. Journal of the Operational Research Society, DOI: 10.1080/01605682.2023.2173678.

[33] 王鹏，王要玉*，王建才. 2012. 平台自有品牌与制造商销售渠道的竞合博弈策略分析. 中国管理科学，10.16381/j.cnki.issn1003-207x.2021.1918.

[32] Tao, F., Wang, Yao-Yu^*, Zhu, S.H. 2022. Impact of blockchain technology on the optimal pricing and quality decisions of platform supply chains. International Journal of Production Research，https://doi.org/10.1080/00207543.2022.2050828.

[31] Wang, Yao-Yu, Tao, F., Wang, J.C., 2022. Information Disclosure and Blockchain Technology Adoption Strategy for Competing Platforms. Information and Management(SSCI, JCR 1区, 7.555), 59(7): 103506

[30]  Chen, C., Zhang, Z.K., Gong, X., Lee, M.K.O., Wang, Yao-Yu., 2021. Preventing relapse to information technology addiction through weakening reinforcement: A self-regulation perspective. Information and Management (July 2021，SSCI, JCR 1区), 58(5), 103485.

[29] Tao, F., Xie, Y., Wang, Yao-Yu^*, Lai, F., Lai, K.K., 2022. Contract Strategies in Competitive Supply Chains Subject to Inventory Inaccuracy. Annals of Operations Research(SSCI, JCR 1区, 4.854), 309: 641-661.

[28] Bian, J., Laio, Y., Wang, Yao-Yu, Tao, F., 2020. Analysis of Firm CSR Strategies. European Journal of Operational Research(SSCI, May 2021, JCR 1区), 290(3), 914-926.

[27] Li, X., Liao, Q., Luo, X., Wang, Yao-Yu^*, 2020. Juxtaposing Impact of Social Media Interaction Experiences on E-Commerce Reputation. Journal of Electronic Commerce Research (SSCI, JCR 3区, 2.861), 21(2), 75-95.

[26] Tao, F., Wang, Yao-Yu*., Lai, K.K., Fan, T., 2020. Determinant on RFID technology investment for dominant retailer subject to inventory misplacement. International Transactions in Operational Research (SSCI, JCR 2区, 4.193), 27(2), 1058-1079.

[25] Chen C., Zhang, Z., Gong, X., Lee, M., Wang, Yao-Yu, 2020. Decreasing the Problematic use of an Information System: An empirical Investigation of Smartphone Game Players. Information System Journal(SSCI, JCR 1区), 30(3), 1-43.

[24] Guo Q., Zhou M., Liu, N., Wang, Yao-Yu, 2019. Spatial Effects of Environmental Regulation and Green Credits on Green Technology Innovation under Low-Carbon Economy Background Conditions. International Journal of Environment Research and Public Health(SCI), 16(17), 1-16.

[23] Tao, F., Fan, T.J., Wang, Yao-Yu^*, Lai, K.K. 2019. Joint Pricing and Inventory Strategies in a SupplyChain subject to InventoryInaccuracy.International Journal of Production Research (SSCI, JCR 1区, 8.568), 57(9), 2695-2714.

[22] Wang, J.C., Wang, Yao-Yu^*, Che, T.2019.Information Sharing and the Impact of Shutdown Policy in a Supply Chain with Market Disruption Risk in the Social Media Era. Information and Management(SSCI, JCR 1区, 7.555), 56(2), 280-293.

[21] Che, T., Wu, Z., Wang, Yao-Yu^*., Yang, R. 2019.Impacts of Knowledge Sourcing on Employee Innovation: The Moderating Effect of Information Transparency. Journal of Knowledge Management(SSCI, JCR 1区, 8.182), 23(2), 221-239.

[20] Wang, J.C., Wang, Y.Y*., Lai, F.J., 2019. Impact of Power Structures on Supply Chain Performance and Consumer Surplus. International Transactions in Operational Research (SSCI, JCR 2区, 4.193), 26(5), 1752-1785.

[19] Wang, J.C., Yang, L., Wang, Y.Y^*., Lai, F.J., 2018. Optimal Pricing Contracts and Level of Information Asymmetry in a Supply Chain. International Transactions in Operational Research (SSCI & SCI, JCR 2区, 4.193), 25(5),1583-1610.

[18] Wang, Y.Y., Hua, Z.S., Wang, J.C., Lai, F.J., 2017. Equilibrium Analysis of Markup Pricing Strategies under Power Imbalance and Supply Chain Competition. IEEE Transactions on Engineering Management(SSCI, JCR 1区, 6.146), 64(4),464-475.

[17] Wang, J.C., Wang, Y.Y^*., Lai, F.J. 2017. Impacts of Information Reliability in a Supply Chain with Market Disruption Risks. International Transactions in Operational Research (SSCI/SCI, JCR 2区, 4.193), 24(4), 737-761.

[16] Ji, X., Sun, J., Wang, Y.Y., Yuan, Q. 2017. Allocation of emission permits in large data sets: A robust multi-criteria approach. Journal of Cleaner Production (SCI), 142(2), 894-906.

[15] Wang, Y.Y., Tao, Feng., Wang, J.C., 2017. Designing Optimal and Practical Volume Discounting Contracts for the Dominant Retailer with Information Asymmetry. International Transactions in Operational Research (SSCI & SCI, JCR 2区, 4.193), 24(6), 1405-1433.

[14] Wang, Y.Y., Sun, J.S., Wang, J.C., 2016. Equilibrium Markup Pricing Strategies for the Dominant Retailers under Supply Chain to Chain Competition. International Journal of Production Research(SSCI, JCR 1区, 8.568), 54(7), 2075-2092.

[13] Fang, Y., Wang, Y.Y^*, Hua, Z.S., 2016. Equilibrium Contract Selection Strategy in Chain-to-Chain Competition with Demand Uncertainty. Journal of the Operational ResearchSociety (SSCI & SCI, JCR 2区, 2.86), 67(5), 770-785.   

[12] Wang, Z.B., Wang Y.Y^*., Wang, J.C., 2016. Optimal Distribution Channel Strategy for New and Remanufactured Products. Electronic Commerce Research(SSCI, JCR 3区, 3.747), 16(2), 269-296.

[11] 潘可文，王要玉，唐丽，肖迪. 2015. 基于供应链竞争的零售商主导型渠道的契约协调研究[J]. 中国管理科学，23, 617-623.

[10] Wang, Y.Y., Shou, B.Y., Wang, J.C., 2013. Pricing and Effort Investment for a Newsvendor-Type Product. European Journal of Operational Research (SSCI & SCI), 229(2), 422-432.

[9] Wang,J.C., Wang,A.M., Wang, Y.Y^*, 2013. Markup Pricing Strategies between a Dominant Retailer and Competitive Manufacturers. Computers& Industrial Engineering (SSCI), 64(1), 235-246.

[8]Wang, Y.Y., Lau,H.S., Hua, Z.S., 2012. Three Revenue-Sharing Variants: Their Significant Performance Differences under System-Parameter Uncertainties.Journal of the Operational Research Society(SSCI & SCI), 63(12), 1752-1764；

[7] Lau,H.S., Su,C., Wang, Y.Y^*,Hua,Z.S., 2012. Volume Discounting Coordinates a Supply Chain Effectively when Demand is Sensitive to Both Price and Sales Effort. Computers & Operations Research(SCI), 39(12), 3267-3280.

[6] Wang, Y.Y., Lau,H.S., Wang,J.C., 2012. Defending and Improving the ‘Slotting Fee’: How It Can Benefit All the Stakeholders Dealing with a Newsvendor Product with Price and Effort-Dependent Demand. Journal of the Operational Research Society (SSCI & SCI), 63(12), 1731-1751;

[5] Wang, Y.Y., Lau,H.S., 2010. A New ‘Slotting-Fee-Based’ Contract to Coordinate a Retailer-Dominant Newsvendor-Product Channel with Sales-Effort Effects. Proceedings of The 8^thInternational Conference on Supply Chain Management and Information Systems, Hong Kong, China (EI).

[4] Wang, Y.Y., Lau,H.S., 2010. Channel Coordination through Discount Pricing Policies when Demand is Price and Effort Dependent. Proceedings of The IEEE International Conference on Industrial Engineering and Engineering Management, Macao, China (EI).

[3] Wang, Y.Y., Wang, J.C., 2012. Coordinating a Supply Chain for a Newsvendor-Type Product with Sales Effort Effects. Proceedings of The IEEE International Conference on Industrial Engineering and Engineering Management, Hong Kong, China (EI, Best Paper Nomination).

[2] Wang, Y.Y., Du, W., 2013. A Dominant Retailer’s Optimal Pricing Strategies to Stimulate Upstream Innovation.” Proceedings of “Suzhou-Silicon Valley-Beijing” International Innovation Conference, Suzhou, China (EI).

[1] Fang, Y.E., Shou, B.Y., Wang, Y.Y*, 2013. Equilibrium Contracting Strategy under Supply Chain to Supply Chain Competition. ICSSSM (EI，Best Paper Awarded).

希望招收的学生具有：
■一定的数理基础和英语基础
■一定计算机编程能力
■有团队合作精神
■诚实、乐观、敢想、敢干、肯吃苦。