沈怡，苏州大学商学院副教授，智慧供应链科研中心研究员，新加坡国立大学博士。主要研究方向包括人机交互、人智交互和社交媒体分析，已取得一系列研究成果，包括高水平学术期刊论文，以及国际学术会议的成果奖。其研究成果发表在Production and Operations Management、Journal of the Association for Information Systems、European Journal of Information Systems、Information & Management、Decision Support Systems、IEEE Transactions on Engineering Management等国际权威核心期刊，以及 International Conference on Information Systems (ICIS) 等信息系统领域顶级国际会议，并获得2015年ICIS会议最佳工作论文奖。主持国家自然科学基金项目青年项目1项、面上项目2项。2017年入选苏州大学优秀青年学者，2018年入选江苏省“双创”博士。担任Electronic Commerce Research副主编，以及ICIS、PACIS等信息系统旗舰会议的领域副主编。
教育背景
2012.08 - 2017.06 新加坡国立大学(NUS)，信息系统与分析系，博士
2008.08 - 2012.06 新加坡国立大学(NUS)，信息系统系，学士（一等荣誉学位）
工作经历
2021.09 - 至今 苏州大学商学院，院长助理
2023.09 - 至今 苏州大学商学院智能商务与管理系，系主任
2022.09 - 2023.09 苏州大学商学院电子商务系，系主任
2020.07 - 至今 苏州大学商学院，副教授
2017.12 - 2020.07 苏州大学商学院，讲师
主持项目
国家自然科学基金面上项目：人机协同中大语言模型偏差的影响与干预机制研究，40万，2026.01-2029.12.
国家自然科学基金面上项目：共享经济中人工智能算法歧视的形成机理及应对策略研究，48万，2022.01-2025.12.
自然科学基金青年项目：基于手势的人机互动模式对消费者网上购物体验影响的实证研究，19万，2019.01-2021.12.
期刊论文
Yuxin Huang#, Yi Shen#, Fujun Lai*, and Xin (Robert) Luo* (2025). The categorical paradoxes in the sharing economy: Empirical evidence from Airbnb, Production and Operations Management, 34(12), 3793-3813.
Xiaoqian Liu, Chunmian Ge, Yi Shen*, and Junhui Jiang (2024). Be social! The impact of online referral program on referrer purchase behavior. IEEE Transactions on Engineering Management, 71, 7623 - 7636.
Yi Wu, Miao Zhang, Yi Shen*, Na Liu, and Yuelei Li (2024). How do project updates influence fundraising on online medical crowdfunding platforms? Examining the dynamics of content updates. IEEE Transactions on Engineering Management, 71, 9135-9149.
Yi Wu, Yi Shen*, Zhijie Lin, and Yuelei Li (2023). The great start of the day is morning? The roles of diurnal variations and interaction modes for investment decisions in lending-based crowdfunding, European Journal of Information Systems, 33(4), 423-440.
Bo Feng*, Manfei Zheng, and Yi Shen* (2024). The effect of relational embeddedness on transparency in supply chain networks: The moderating role of digitalization. International Journal of Operations & Production Management, 44(9), 1621-1648.
Yang (Alison) Liu#, Yi Shen#, Cheng Luo#*, and Hock Chuan Chan# (2021). Reach out and Touch: Eliciting Sense of Touch Through Gesture-based Interaction, Journal of the Association for Information Systems, 22(6), 1686-1714.
Xiaoqian Liu#, Yong-Wu Zhou#, Yi Shen#*, Chunmian Ge#, and Junhui Jiang#* (2021). Zooming in the impacts of merchants’ participation in transformation from online flash sale to mixed sale e-commerce platform, Information & Management, 58(2): 103409.
Yi Shen, Heshan Sun*, Cheng Suang Heng, and Hock Chuan Chan (2020). Facilitating complex product choices on e-commerce sites: An unconscious thought and circadian preference perspective, Decision Support Systems, 137: 113365.
Lingling Xu, Yi Shen*, and Hock Chuan Chan (2017). Understanding content voting based on social foraging theory, IEEE Transactions on Engineering Management, 64(4): 574-585.
人机交互 (Human-Computer Interaction)
人智交互 (Human-AI Interaction)
多感觉人机交互 (Multisensory Human-Computer Interaction)
社交媒体市场营销与数据分析 (Social Media Marketing/Analytics)
Journal Publications
Yang (Alison) Liu#, Yi Shen#, Cheng Luo#*, and Hock Chuan Chan# (forthcoming). Reach out and Touch: Eliciting Sense of Touch Through Gesture-based Interaction, Journal of the Association for Information Systems (JAIS, IF2019 = 2.957, ABDC A*, ABS 4).
Yi Shen, Heshan Sun*, Cheng Suang Heng, and Hock Chuan Chan (2020). Facilitating Complex Product Choices on E-commerce Sites: An Unconscious Thought and Circadian Preference Perspective, Decision Support Systems (DSS, IF2019 = 4.721, ABDC A*, ABS 3), 137: 113365.
Lingling Xu, Yi Shen*, and Hock Chuan Chan (2017). Understanding Content Voting Based on Social Foraging Theory, IEEE Transactions on Engineering Management (IEEE TEM, IF2019 = 2.784, ABDC A, ABS 3), 64(4): 574-585.
Conference Publications
Cheng Luo*, Yi Shen, and Yang (Alison) Liu. “Look and Feel: The Importance of Sensory Feedback in Virtual Product Experience”, in Proceedings of 2019 International Conference on Information Systems (ICIS), Munich, Germany, December 12-18, 2019.
Yi Shen*, Hock Chuan Chan, and Cheng Suang Heng. “The Medium Matters: Effects on What Consumers Talk about Regarding Movie Trailers”, in Proceedings of 2016 International Conference on Information Systems (ICIS), Dublin, Ireland. December 11-14, 2016.
Yang Liu*, Yi Shen, Hock Chuan Chan, Yan Lu, and Deliang Wang. “Touching the Future: The Effects of Gesture-based Interaction on Virtual Product Experience”, in Proceedings of 2015 International Conference on Information Systems (ICIS), Fort Worth, United States. December 13-16, 2015 (Best Research in Progress, ICIS 2015).
Yi Shen*, Yang Liu, Hock Chuan Chan, Yan Lu, and Deliang Wang. “Embodied Persuasion: How Holding Your Smartphone Changes Your Product Perception”, in Proceedings of the Fourteenth Annual Workshop on HCI Research in MIS, Fort Worth, Texas, United States, December 13, 2015.
Yi Shen*, Hock Chuan Chan, and Iris W. Hung. “Let the Comments Fly: The Effects of Flying Commentary Presentation on Consumer Judgment”, in Proceedings of 2014 International Conference on Information Systems (ICIS), Auckland, New Zealand. December 14-17, 2014.
Yi Shen*, Heshan Sun, and Hock Chuan Chan. “Understanding Consumer Decision Making for Complex Choices: The Effects of Individual and Contextual Factors”, in Proceedings of 2013 International Conference on Information Systems (ICIS), Milan, Italy. December 15-18, 2013.
沈怡，苏州大学商学院副教授，智慧供应链科研中心研究员，新加坡国立大学博士。主要研究方向包括人机交互、人智交互和社交媒体分析，已取得一系列研究成果，包括高水平学术期刊论文，以及国际学术会议的成果奖。其研究成果发表在Production and Operations Management、Journal of the Association for Information Systems、European Journal of Information Systems、Information & Management、Decision Support Systems、IEEE Transactions on Engineering Management等国际权威核心期刊，以及 International Conference on Information Systems (ICIS) 等信息系统领域顶级国际会议，并获得2015年ICIS会议最佳工作论文奖。主持国家自然科学基金项目青年项目1项、面上项目2项。2017年入选苏州大学优秀青年学者，2018年入选江苏省“双创”博士。担任Electronic Commerce Research副主编，以及ICIS、PACIS等信息系统旗舰会议的领域副主编。
教育背景
2012.08 - 2017.06 新加坡国立大学(NUS)，信息系统与分析系，博士
2008.08 - 2012.06 新加坡国立大学(NUS)，信息系统系，学士（一等荣誉学位）
工作经历
2021.09 - 至今 苏州大学商学院，院长助理
2023.09 - 至今 苏州大学商学院智能商务与管理系，系主任
2022.09 - 2023.09 苏州大学商学院电子商务系，系主任
2020.07 - 至今 苏州大学商学院，副教授
2017.12 - 2020.07 苏州大学商学院，讲师
主持项目
国家自然科学基金面上项目：人机协同中大语言模型偏差的影响与干预机制研究，40万，2026.01-2029.12.
国家自然科学基金面上项目：共享经济中人工智能算法歧视的形成机理及应对策略研究，48万，2022.01-2025.12.
自然科学基金青年项目：基于手势的人机互动模式对消费者网上购物体验影响的实证研究，19万，2019.01-2021.12.
期刊论文
Yuxin Huang#, Yi Shen#, Fujun Lai*, and Xin (Robert) Luo* (2025). The categorical paradoxes in the sharing economy: Empirical evidence from Airbnb, Production and Operations Management, 34(12), 3793-3813.
Xiaoqian Liu, Chunmian Ge, Yi Shen*, and Junhui Jiang (2024). Be social! The impact of online referral program on referrer purchase behavior. IEEE Transactions on Engineering Management, 71, 7623 - 7636.
Yi Wu, Miao Zhang, Yi Shen*, Na Liu, and Yuelei Li (2024). How do project updates influence fundraising on online medical crowdfunding platforms? Examining the dynamics of content updates. IEEE Transactions on Engineering Management, 71, 9135-9149.
Yi Wu, Yi Shen*, Zhijie Lin, and Yuelei Li (2023). The great start of the day is morning? The roles of diurnal variations and interaction modes for investment decisions in lending-based crowdfunding, European Journal of Information Systems, 33(4), 423-440.
Bo Feng*, Manfei Zheng, and Yi Shen* (2024). The effect of relational embeddedness on transparency in supply chain networks: The moderating role of digitalization. International Journal of Operations & Production Management, 44(9), 1621-1648.
Yang (Alison) Liu#, Yi Shen#, Cheng Luo#*, and Hock Chuan Chan# (2021). Reach out and Touch: Eliciting Sense of Touch Through Gesture-based Interaction, Journal of the Association for Information Systems, 22(6), 1686-1714.
Xiaoqian Liu#, Yong-Wu Zhou#, Yi Shen#*, Chunmian Ge#, and Junhui Jiang#* (2021). Zooming in the impacts of merchants’ participation in transformation from online flash sale to mixed sale e-commerce platform, Information & Management, 58(2): 103409.
Yi Shen, Heshan Sun*, Cheng Suang Heng, and Hock Chuan Chan (2020). Facilitating complex product choices on e-commerce sites: An unconscious thought and circadian preference perspective, Decision Support Systems, 137: 113365.
Lingling Xu, Yi Shen*, and Hock Chuan Chan (2017). Understanding content voting based on social foraging theory, IEEE Transactions on Engineering Management, 64(4): 574-585.
人机交互 (Human-Computer Interaction)
人智交互 (Human-AI Interaction)
多感觉人机交互 (Multisensory Human-Computer Interaction)
社交媒体市场营销与数据分析 (Social Media Marketing/Analytics)
Journal Publications
Yang (Alison) Liu#, Yi Shen#, Cheng Luo#*, and Hock Chuan Chan# (forthcoming). Reach out and Touch: Eliciting Sense of Touch Through Gesture-based Interaction, Journal of the Association for Information Systems (JAIS, IF2019 = 2.957, ABDC A*, ABS 4).
Yi Shen, Heshan Sun*, Cheng Suang Heng, and Hock Chuan Chan (2020). Facilitating Complex Product Choices on E-commerce Sites: An Unconscious Thought and Circadian Preference Perspective, Decision Support Systems (DSS, IF2019 = 4.721, ABDC A*, ABS 3), 137: 113365.
Lingling Xu, Yi Shen*, and Hock Chuan Chan (2017). Understanding Content Voting Based on Social Foraging Theory, IEEE Transactions on Engineering Management (IEEE TEM, IF2019 = 2.784, ABDC A, ABS 3), 64(4): 574-585.
Conference Publications
Cheng Luo*, Yi Shen, and Yang (Alison) Liu. “Look and Feel: The Importance of Sensory Feedback in Virtual Product Experience”, in Proceedings of 2019 International Conference on Information Systems (ICIS), Munich, Germany, December 12-18, 2019.
Yi Shen*, Hock Chuan Chan, and Cheng Suang Heng. “The Medium Matters: Effects on What Consumers Talk about Regarding Movie Trailers”, in Proceedings of 2016 International Conference on Information Systems (ICIS), Dublin, Ireland. December 11-14, 2016.
Yang Liu*, Yi Shen, Hock Chuan Chan, Yan Lu, and Deliang Wang. “Touching the Future: The Effects of Gesture-based Interaction on Virtual Product Experience”, in Proceedings of 2015 International Conference on Information Systems (ICIS), Fort Worth, United States. December 13-16, 2015 (Best Research in Progress, ICIS 2015).
Yi Shen*, Yang Liu, Hock Chuan Chan, Yan Lu, and Deliang Wang. “Embodied Persuasion: How Holding Your Smartphone Changes Your Product Perception”, in Proceedings of the Fourteenth Annual Workshop on HCI Research in MIS, Fort Worth, Texas, United States, December 13, 2015.
Yi Shen*, Hock Chuan Chan, and Iris W. Hung. “Let the Comments Fly: The Effects of Flying Commentary Presentation on Consumer Judgment”, in Proceedings of 2014 International Conference on Information Systems (ICIS), Auckland, New Zealand. December 14-17, 2014.
Yi Shen*, Heshan Sun, and Hock Chuan Chan. “Understanding Consumer Decision Making for Complex Choices: The Effects of Individual and Contextual Factors”, in Proceedings of 2013 International Conference on Information Systems (ICIS), Milan, Italy. December 15-18, 2013.