1、Healthy-Angular, Unhealthy-Circular: Effects of The Fit Between Shapes And Healthiness on Consumer Food Preferences,Journal of Business Research,2022,Jie Wang,Xiadan Zhang,Jing Jiang
2、空间距离对消费者反应的影响：综述与展望,管理现代化,2023,张侠丹,王婕 (通讯作者),蒋晶
3、Avoiding attention: The impact of embarrassment on preference for low-saturation design,Journal of Business Research,2024,Xiadan Zhang,Jie Wang (共同一作),Xiushuang Gong
4、Navigating Economic Recession: Reliance on Reasons in Consumer Decisions,Journal of Retailing and Consumer Services,2026,Xuejiao Lin,Jie Wang (通讯作者),Guoqing Guo
5、Can Fraud Alert Features Enhance User Satisfaction? An Empirical Study from LLM-Powered Personality Traits in Online Reviews, Internet Research,2026,Chenkai Bao,Jie Wang (共同一作),Zheng Zhang
6、When and How Hyperbole Hurts: The Effects of Hyperboles in Advertising on Perceived Brand Authenticity and Purchase Behavior,Journal of Business Research,SSCI,2027,Yan Wang,Jie Wang (共同一作),Jingning Ding
7、What Motivates People to Share Commercial Content via Their Social Network? A CostBenefit Perspective on Social Promotional Advertising,Journal of Consumer Marketing,2025,Jie Wang,Xuejiao Lin,Yan Wang
1、Healthy-Angular, Unhealthy-Circular: Effects of The Fit Between Shapes And Healthiness on Consumer Food Preferences,Journal of Business Research,2022,Jie Wang,Xiadan Zhang,Jing Jiang
2、空间距离对消费者反应的影响：综述与展望,管理现代化,2023,张侠丹,王婕 (通讯作者),蒋晶
3、Avoiding attention: The impact of embarrassment on preference for low-saturation design,Journal of Business Research,2024,Xiadan Zhang,Jie Wang (共同一作),Xiushuang Gong
4、Navigating Economic Recession: Reliance on Reasons in Consumer Decisions,Journal of Retailing and Consumer Services,2026,Xuejiao Lin,Jie Wang (通讯作者),Guoqing Guo
5、Can Fraud Alert Features Enhance User Satisfaction? An Empirical Study from LLM-Powered Personality Traits in Online Reviews, Internet Research,2026,Chenkai Bao,Jie Wang (共同一作),Zheng Zhang
6、When and How Hyperbole Hurts: The Effects of Hyperboles in Advertising on Perceived Brand Authenticity and Purchase Behavior,Journal of Business Research,SSCI,2027,Yan Wang,Jie Wang (共同一作),Jingning Ding
7、What Motivates People to Share Commercial Content via Their Social Network? A CostBenefit Perspective on Social Promotional Advertising,Journal of Consumer Marketing,2025,Jie Wang,Xuejiao Lin,Yan Wang
