黄建平博士，现任苏州大学教育学院心理学系副教授（2022-），硕士生导师（学术型硕士：应用心理学，专业型硕士：应用心理专硕），心理学系党支部书记，江苏学校美育研究中心研究员。苏州大学心理学学士、硕士（2010-2017），清华大学社会心理学博士（2017-2020），牛津大学实验心理学系访问学者（2019）。目前研究方向为应用心理学。已在国内外专业学术期刊发表论文四十余篇。主持国家自然科学基金面上项目、青年项目、江苏省高校哲学社会科学基金、江苏省高等教育教改研究课题、横向委托课题等项目。获得江苏省青年科技人才托举工程资助（2025），江苏省双创博士人才计划（2021），江苏省心理学会青年心理学家（2020），苏州大学优秀青年学者（2020-2026），江苏省高等教育学会2023年度高等教育科学研究成果二等奖，苏州市自然科学优秀学术论文（2022，2024）等荣誉。担任国家自然科学基金通讯评审专家、教育部学位论文质量监测服务平台评审专家、全国普通高等学校本科教育教学评估专家、教育部普通高等学校师范类专业认证专家。
主要采用神经生理方法（功能性和结构性磁共振成像、事件相关脑电位），行为学方法（心理物理法，眼动追踪，虚拟现实），问卷测量和计算建模等研究方法探讨：（1）消费者的注意与偏好加工机制；（2）健康饮食行为的决策机制与助推方式；（3）跨通道认知机制与感官营销应用；（4）价值计算与审美认知机制等问题。
欢迎勤奋，乐观开朗，有探索精神与科研兴趣、计划未来继续从事科研工作的研究生和本科生提前联系报考。计算机及其他理工科专业背景的学生优先考虑。
学生毕业去向
韩嘉仪（2021届本科生） 香港中文大学（深圳）读研
赵振华（2022届本科生） 苏州大学读研
王佳欣（2023届本科生） 华东师范大学读研 （大三发表SCI一区Top论文）
施煜丰（2023届本科生） 华东师范大学读研 （大四发表SCI一区Top论文）
杨紫涵（2023届本科生） 苏州大学读研（本科毕设获2024年江苏省普通高等学校优秀本科毕业论文一等奖）
曲健宁（2023届音乐学院本科生） 暨南大学读研 （苏州大学莙政学者项目，大四发表A&HCI论文）
许婧娴（2024届本科生） 华东师范大学读研 （江苏省大学生创新创业训练计划省级一般项目，大三发表SSCI论文）
景晨 （2024届本科生） 华东师范大学读研
郭曦玉（2023届研究生） 清华大学读博
刘梦颖（2023届研究生） 清华大学读博 （江苏省研究生科研与实践创新计划项目，全国心理学学术会议硕博论坛“未来之星”）
杨依琳（2025届研究生） 国家留学基金委资助赴荷兰格罗宁根大学读博 （2024年硕士研究生国家奖学金，中国心理学会行为与健康心理学专业委员会2024年学术年会“明日之星”）
蒋婧怡（2025届研究生） 国家留学基金委资助赴比利时根特大学读博 （2024年硕士研究生国家奖学金）
季姝含（2025届研究生） 浙江师范大学心理健康教育与发展中心就业
陆美琪（2025届本科生） 上海交通大学读研
心理学方法论（硕士生），组织行为学、广告与消费心理学、认知心理学（本科生）
Liu, M., Wang, J., Zhao, Y., Wu, L*., & Huang, J*. (in press). Seeing the music: How audiovisual dynamic congruence shapes initial beauty judgment. Music Perception.
Jiang, J., Liu, M., Wu, Q., & Huang, J*. (2025). Control mechanisms after expectation violation: An ERP study in expectation-based search. International Journal of Psychophysiology, 113200.
Liu, M., Qian, Y., Huang, J*., & Wan, X. (2025). How to Bundle: Improving the Perception and Evaluation of New Products by Color Contrast. Journal of Sensory Studies, 40(3), e70047.
Liu, M., Chen, Z., Huang, J*., & Wan, X. (2025). From virtual reality visuals to real food perception: Uncovering the link between food aesthetics and taste in Chinese female consumers. Food Quality and Preference, 105569.
黄建平*, 陈纯纯, 刘梦颖.(2025). 多感官线索助推健康价值决策的计算和神经机制. 心理科学进展, 33(9), 1-15.
Chen, Z., Chen, C., Zhao, Y., Zhang, C., & Huang, J*. (2025). A shortcut for new brands: additive-free label promotes consumers’ acceptance of new products. Journal of Product & Brand Management, 34(5), 648-661.
Jing, C., Yang, Z., & Huang, J* (2025). Joint Consumption Promotes the Purchase of Innovative Products. International Journal of Consumer Studies, 49(3), e70041.
Chen, Z., Liu, Y., Wang, X., Wu, L*., & Huang, J*. (2025). Can Sounds Change the Perception of Pictures? Exploring the Influence of Semantic and Spatial Congruency on Aesthetic Perception. Collabra: Psychology, 11(1).
Lin, X., Ji, S., Liu, M*., & Huang, J*. (2025). Novel Colors in Packaging: Boosting Consumers Learning Through Greater Expectation Violation. Journal of Consumer Behaviour, 24(2), 785-798.
La, R., Yin, Y., Xu, B., Huang, J., Zhou, L., Xu, W., Jiang, D., Huang, L., & Wu, Q. (2024). Mediating role of depression in linking rheumatoid arthritis to allcause and cardiovascular-related mortality: A prospective cohort study. Journal of Affective Disorders, 362, 86-95.
Guo, X., Huang, J*., & Wan, X*. (2024). Influence of exposure to novel food packaging on consumers’ adoption of innovative products. Food Quality and Preference, 105230.
刘梦颖, 蒋婧怡, 杨依琳, 江波, &黄建平*. (2024). 古典美还是表现美：摆盘美学影响健康饮食决策的计算与神经机制. 心理学报, 56(8), 1-16.
Jiang, J., Yang, Z., Liu, M., Huang, J*. (2024). Love the color, love its flavor: Preference transfer between visual and gustatory modalities. International Journal of Gastronomy and Food Science, 100891.
Yang, Y., Liu, M., Huang, J*., & Wan, X*. (2024). Making choices of food and non-food products: A comparison between virtual stores and online shopping. International Journal of Food Science and Technology.
Lin, X., Liu, Y., & Huang, J* (2024). Reducing sweetness expectation in milk tea by crossmodal visuo-auditory interaction. Appetite, 107107.
Liu, M., Ji, S., Jiang, B*., & Huang, J*. (2023). Plating for health: A cross-cultural study of the influence of aesthetics characteristics on food evaluation. International Journal of Gastronomy and Food Science, 33, 100785.
Guo, X., Qu, J., Liu, M., Liu, C*., & Huang, J*. (2023). Dynamic audio-visual correspondence in musicians and non-musicians. Psychology of Music, 03057356231185467.
Xu, J., Guo, X., Liu, M., Xu, H*., & Huang, J*. (2023). Self-construal priming modulates sonic seasoning. Frontiers in Psychology, 14, 1041202.
Zhang, C., Han, J., Guo, X., & Huang, J*. (2023). Influence of Healthy Brand and Diagnosticity of Brand Name on Subjective Ratings of High-and Low-Calorie Food. Behavioral Sciences, 13(1), 70.
Jiang, C., Guo, X., Huang, J*., & Wan, X. (2023). Expectations generated based on associative learning guide visual search for novel packaging labels. Food Quality and Preference, 104, 104743.
黄建平*, 许婧娴, & 宛小昂. (2022). 联想学习对消费行为的影响: 基于产品搜索经验的视角. 心理科学进展, 30(11), 2414.
Huang, J*., Shi, Y., & Wan, X. (2022). Influence of expectation violation on the subsequent label search. Food Quality and Preference, 100, 104622.
Huang, J., Wang, C., & Wan, X. (2022). Influence of eating together on brain activation and hedonic evaluation in response to foods. Cognitive, Affective, & Behavioral Neuroscience, 1-12.
Guo, X., Wang, J., Huang, J*., & Wan, X. (2022). Influence of different cues on the color-flavor incongruency effect during packaging searching. Food Quality and Preference, 98, 104521.
Wang, C., Huang, J., & Wan, X. (2021). A cross-cultural study of beliefs about the influence of food sharing on interpersonal relationships and food choices. Appetite, 105129.
Huang, J., Wang, C., & Wan, X. (2021). Self‐construal priming modulates the influence of receptacles on food perception. Journal of Sensory Studies, e12642.
Huang, J., Peng, Y., & Wan, X. (2021). The color-flavor incongruency effect in visual search for food labels: An eye-tracking study. Food Quality and Preference, 88, 104078.
Huang, J., Zhao, P., & Wan, X. (2021). From brain variations to individual differences in the color–flavor incongruency effect: A combined virtual reality and resting-state fMRI study. Journal of Business Research, 123, 604-612.
Zhang, J., Wang, X., Huang, J., Chen, A., & Liu, D. (2020). Testing the process dissociation procedure by behavioral and neuroimaging data: The establishment of the mutually exclusive theory and the improved PDP.Frontiers in Psychology.
Wang, C., Huang, J.,* Liao, J., &Wan, X. (2020). The influence of voluntary food sharing by choice on social evaluations.Frontiers in Psychology.
Huang, J., Wan, X., Peng, K., & Sui, J. (2020). Grey matter volume and amplitude of low-frequency fluctuations predicts consumer ethnocentrism tendency. Neuroscience Letters, 135053.
Huang, J., Sun, Y., &Wan, X. (2020). Gender differences in the associations between gray matter volume and the centrality of visual product aesthetics.Neuroscience, 431, 64-72.
Huang, J., Wang, F., Sui, J., & Wan, X. (2019). Functional and structural basis of the color-flavor incongruency effect in visual search. Neuropsychologia, 127, 66-74.
Huang, J., & Wan, X. (2019). The color-flavor incongruency effect in product searching and brand perception.Journal of Consumer Behavior, 18, 484-495.
Guo, J.#, Huang, J#., & Wan, X. (2019). Influence of route decision-making and experience on human path integration. Acta psychologica, 193, 66-72.
Huang, J., Dai, H., Ye, Y., Zhu, C., Li, Y., & Liu, D. (2017). Impact of response stimulus interval on transfer of non-local dependent rules in implicit learning: An ERP investigation. Frontiers in Psychology, 6. Doi:10.3389/fpsyg.2017.02107.
Huang, J., Li, Y., Zhang, J., Wang, X., Huang, C., & Chen, A. et al. (2017). fMRI investigation on gradual change of awareness states in implicit sequence learning. Scientific Reports, 7: 16731.
黄建平, 张剑心, & 刘电芝. (2015). 内隐序列学习中转移组块的数量和位置效应. 心理科学, 38(6), 1326-1333.
Huang, F., Huang, J., & Wan, X. (2019). Influence of virtual color on taste: Multisensory integration between virtual and real worlds. Computers in Human Behavior, 95, 168-174.
Zhang, W., Chen, Z., Huang, J., & Wan, X. (2019). The influence of placing orientation on searching for food in a virtual restaurant. Food Quality and Preference, 78, 103728.
张为威，黄建平, 宛小昂. (2019). 预期对路径整合的影响.心理学报, 51(11), 1219-1228.
过继成思，黄建平, 宛小昂. (2019). 目标预知对路径整合的影响. 心理学报, 51(2), 188-195.
张剑心, 汤旦, 查德华, 黄建平, & 刘电芝. (2016). 内隐序列学习意识的具身机制. 心理科学进展, 24(2), 203-216.
黄建平博士，现任苏州大学教育学院心理学系副教授（2022-），硕士生导师（学术型硕士：应用心理学，专业型硕士：应用心理专硕），心理学系党支部书记，江苏学校美育研究中心研究员。苏州大学心理学学士、硕士（2010-2017），清华大学社会心理学博士（2017-2020），牛津大学实验心理学系访问学者（2019）。目前研究方向为应用心理学。已在国内外专业学术期刊发表论文四十余篇。主持国家自然科学基金面上项目、青年项目、江苏省高校哲学社会科学基金、江苏省高等教育教改研究课题、横向委托课题等项目。获得江苏省青年科技人才托举工程资助（2025），江苏省双创博士人才计划（2021），江苏省心理学会青年心理学家（2020），苏州大学优秀青年学者（2020-2026），江苏省高等教育学会2023年度高等教育科学研究成果二等奖，苏州市自然科学优秀学术论文（2022，2024）等荣誉。担任国家自然科学基金通讯评审专家、教育部学位论文质量监测服务平台评审专家、全国普通高等学校本科教育教学评估专家、教育部普通高等学校师范类专业认证专家。
主要采用神经生理方法（功能性和结构性磁共振成像、事件相关脑电位），行为学方法（心理物理法，眼动追踪，虚拟现实），问卷测量和计算建模等研究方法探讨：（1）消费者的注意与偏好加工机制；（2）健康饮食行为的决策机制与助推方式；（3）跨通道认知机制与感官营销应用；（4）价值计算与审美认知机制等问题。
欢迎勤奋，乐观开朗，有探索精神与科研兴趣、计划未来继续从事科研工作的研究生和本科生提前联系报考。计算机及其他理工科专业背景的学生优先考虑。
学生毕业去向
韩嘉仪（2021届本科生） 香港中文大学（深圳）读研
赵振华（2022届本科生） 苏州大学读研
王佳欣（2023届本科生） 华东师范大学读研 （大三发表SCI一区Top论文）
施煜丰（2023届本科生） 华东师范大学读研 （大四发表SCI一区Top论文）
杨紫涵（2023届本科生） 苏州大学读研（本科毕设获2024年江苏省普通高等学校优秀本科毕业论文一等奖）
曲健宁（2023届音乐学院本科生） 暨南大学读研 （苏州大学莙政学者项目，大四发表A&HCI论文）
许婧娴（2024届本科生） 华东师范大学读研 （江苏省大学生创新创业训练计划省级一般项目，大三发表SSCI论文）
景晨 （2024届本科生） 华东师范大学读研
郭曦玉（2023届研究生） 清华大学读博
刘梦颖（2023届研究生） 清华大学读博 （江苏省研究生科研与实践创新计划项目，全国心理学学术会议硕博论坛“未来之星”）
杨依琳（2025届研究生） 国家留学基金委资助赴荷兰格罗宁根大学读博 （2024年硕士研究生国家奖学金，中国心理学会行为与健康心理学专业委员会2024年学术年会“明日之星”）
蒋婧怡（2025届研究生） 国家留学基金委资助赴比利时根特大学读博 （2024年硕士研究生国家奖学金）
季姝含（2025届研究生） 浙江师范大学心理健康教育与发展中心就业
陆美琪（2025届本科生） 上海交通大学读研
心理学方法论（硕士生），组织行为学、广告与消费心理学、认知心理学（本科生）
Liu, M., Wang, J., Zhao, Y., Wu, L*., & Huang, J*. (in press). Seeing the music: How audiovisual dynamic congruence shapes initial beauty judgment. Music Perception.
Jiang, J., Liu, M., Wu, Q., & Huang, J*. (2025). Control mechanisms after expectation violation: An ERP study in expectation-based search. International Journal of Psychophysiology, 113200.
Liu, M., Qian, Y., Huang, J*., & Wan, X. (2025). How to Bundle: Improving the Perception and Evaluation of New Products by Color Contrast. Journal of Sensory Studies, 40(3), e70047.
Liu, M., Chen, Z., Huang, J*., & Wan, X. (2025). From virtual reality visuals to real food perception: Uncovering the link between food aesthetics and taste in Chinese female consumers. Food Quality and Preference, 105569.
黄建平*, 陈纯纯, 刘梦颖.(2025). 多感官线索助推健康价值决策的计算和神经机制. 心理科学进展, 33(9), 1-15.
Chen, Z., Chen, C., Zhao, Y., Zhang, C., & Huang, J*. (2025). A shortcut for new brands: additive-free label promotes consumers’ acceptance of new products. Journal of Product & Brand Management, 34(5), 648-661.
Jing, C., Yang, Z., & Huang, J* (2025). Joint Consumption Promotes the Purchase of Innovative Products. International Journal of Consumer Studies, 49(3), e70041.
Chen, Z., Liu, Y., Wang, X., Wu, L*., & Huang, J*. (2025). Can Sounds Change the Perception of Pictures? Exploring the Influence of Semantic and Spatial Congruency on Aesthetic Perception. Collabra: Psychology, 11(1).
Lin, X., Ji, S., Liu, M*., & Huang, J*. (2025). Novel Colors in Packaging: Boosting Consumers Learning Through Greater Expectation Violation. Journal of Consumer Behaviour, 24(2), 785-798.
La, R., Yin, Y., Xu, B., Huang, J., Zhou, L., Xu, W., Jiang, D., Huang, L., & Wu, Q. (2024). Mediating role of depression in linking rheumatoid arthritis to allcause and cardiovascular-related mortality: A prospective cohort study. Journal of Affective Disorders, 362, 86-95.
Guo, X., Huang, J*., & Wan, X*. (2024). Influence of exposure to novel food packaging on consumers’ adoption of innovative products. Food Quality and Preference, 105230.
刘梦颖, 蒋婧怡, 杨依琳, 江波, &黄建平*. (2024). 古典美还是表现美：摆盘美学影响健康饮食决策的计算与神经机制. 心理学报, 56(8), 1-16.
Jiang, J., Yang, Z., Liu, M., Huang, J*. (2024). Love the color, love its flavor: Preference transfer between visual and gustatory modalities. International Journal of Gastronomy and Food Science, 100891.
Yang, Y., Liu, M., Huang, J*., & Wan, X*. (2024). Making choices of food and non-food products: A comparison between virtual stores and online shopping. International Journal of Food Science and Technology.
Lin, X., Liu, Y., & Huang, J* (2024). Reducing sweetness expectation in milk tea by crossmodal visuo-auditory interaction. Appetite, 107107.
Liu, M., Ji, S., Jiang, B*., & Huang, J*. (2023). Plating for health: A cross-cultural study of the influence of aesthetics characteristics on food evaluation. International Journal of Gastronomy and Food Science, 33, 100785.
Guo, X., Qu, J., Liu, M., Liu, C*., & Huang, J*. (2023). Dynamic audio-visual correspondence in musicians and non-musicians. Psychology of Music, 03057356231185467.
Xu, J., Guo, X., Liu, M., Xu, H*., & Huang, J*. (2023). Self-construal priming modulates sonic seasoning. Frontiers in Psychology, 14, 1041202.
Zhang, C., Han, J., Guo, X., & Huang, J*. (2023). Influence of Healthy Brand and Diagnosticity of Brand Name on Subjective Ratings of High-and Low-Calorie Food. Behavioral Sciences, 13(1), 70.
Jiang, C., Guo, X., Huang, J*., & Wan, X. (2023). Expectations generated based on associative learning guide visual search for novel packaging labels. Food Quality and Preference, 104, 104743.
黄建平*, 许婧娴, & 宛小昂. (2022). 联想学习对消费行为的影响: 基于产品搜索经验的视角. 心理科学进展, 30(11), 2414.
Huang, J*., Shi, Y., & Wan, X. (2022). Influence of expectation violation on the subsequent label search. Food Quality and Preference, 100, 104622.
Huang, J., Wang, C., & Wan, X. (2022). Influence of eating together on brain activation and hedonic evaluation in response to foods. Cognitive, Affective, & Behavioral Neuroscience, 1-12.
Guo, X., Wang, J., Huang, J*., & Wan, X. (2022). Influence of different cues on the color-flavor incongruency effect during packaging searching. Food Quality and Preference, 98, 104521.
Wang, C., Huang, J., & Wan, X. (2021). A cross-cultural study of beliefs about the influence of food sharing on interpersonal relationships and food choices. Appetite, 105129.
Huang, J., Wang, C., & Wan, X. (2021). Self‐construal priming modulates the influence of receptacles on food perception. Journal of Sensory Studies, e12642.
Huang, J., Peng, Y., & Wan, X. (2021). The color-flavor incongruency effect in visual search for food labels: An eye-tracking study. Food Quality and Preference, 88, 104078.
Huang, J., Zhao, P., & Wan, X. (2021). From brain variations to individual differences in the color–flavor incongruency effect: A combined virtual reality and resting-state fMRI study. Journal of Business Research, 123, 604-612.
Zhang, J., Wang, X., Huang, J., Chen, A., & Liu, D. (2020). Testing the process dissociation procedure by behavioral and neuroimaging data: The establishment of the mutually exclusive theory and the improved PDP.Frontiers in Psychology.
Wang, C., Huang, J.,* Liao, J., &Wan, X. (2020). The influence of voluntary food sharing by choice on social evaluations.Frontiers in Psychology.
Huang, J., Wan, X., Peng, K., & Sui, J. (2020). Grey matter volume and amplitude of low-frequency fluctuations predicts consumer ethnocentrism tendency. Neuroscience Letters, 135053.
Huang, J., Sun, Y., &Wan, X. (2020). Gender differences in the associations between gray matter volume and the centrality of visual product aesthetics.Neuroscience, 431, 64-72.
Huang, J., Wang, F., Sui, J., & Wan, X. (2019). Functional and structural basis of the color-flavor incongruency effect in visual search. Neuropsychologia, 127, 66-74.
Huang, J., & Wan, X. (2019). The color-flavor incongruency effect in product searching and brand perception.Journal of Consumer Behavior, 18, 484-495.
Guo, J.#, Huang, J#., & Wan, X. (2019). Influence of route decision-making and experience on human path integration. Acta psychologica, 193, 66-72.
Huang, J., Dai, H., Ye, Y., Zhu, C., Li, Y., & Liu, D. (2017). Impact of response stimulus interval on transfer of non-local dependent rules in implicit learning: An ERP investigation. Frontiers in Psychology, 6. Doi:10.3389/fpsyg.2017.02107.
Huang, J., Li, Y., Zhang, J., Wang, X., Huang, C., & Chen, A. et al. (2017). fMRI investigation on gradual change of awareness states in implicit sequence learning. Scientific Reports, 7: 16731.
黄建平, 张剑心, & 刘电芝. (2015). 内隐序列学习中转移组块的数量和位置效应. 心理科学, 38(6), 1326-1333.
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